Results driven leader who drives revenue and creates high performance teams fueled by emotional intelligence, healthy culture and sense of purpose.
2019 - Current
President & CEO, Catholic Education Arizona, Phoenix
Increased revenue 53% in 4 years from $16.9 million to $25.8 million. Built a healthy culture on trust, respect and value for one another. Implemented digital marketing strategy, invested in key software to scale and efficiencies, restructured organization and built strong ecosystem relationships. Leadership in Board of Directors, Speaking at events and provide education and development focus for colleagues. Recognized one of 25 Women Leaders in Business by PBJ and nominated twice for Athena award for mentorship, community involvement and leadership.
2016 - 2019
Director, Hearst Media, San Francisco
Leading teams in innovative digital media strategies, building healthy culture while driving new revenue.
2013 - 2015
Vice President Global Marketing, Scoopshot App, Los Angeles/Helsinki, is the leading mobile platform for photo and video crowdsourcing. Leading brand architecture, created global marketing plan, inbound plan, managing 2 Public Relations firms, implementing content integration and social media execution to B2B and B2C channels with marketing team.
Secured 29 TV interviews including Today Show, Univision, Good Day New York.
Increased social media followers 34% by news trends, events and hashtag integration.
Planned and built new website that increased leads 805%.
Increased press mentions and interviews by 6,700% YTD.
Grew user base 589% in the US and 325% in the UK YTD.
Grew global user base by 27% to 600,000 YTD.
Lowered (CPA) of app user to .37 cents from industry standard of $2.60.
Awarded Mediapost Appy award for design excellence.
Over 600,000 global mobile users in 177 countries. More than 40 media companies and brands use Scoopshot to gain instant breaking news or authentic campaign creativity. Clients include USA Today, News Corp Austrailia, London Evening Star, Apple Daily, Waz, Fiat, Finnair, Oxfam, Nokia.
2006 - 2013
VP Global Marketing & Sales, Navigate Boomer Media, Santa Monica is the largest online media source for programmatic, content and native digital advertising focused on consumers 45 + who hold 70% of the U.S. wealth. Utilized 33 data partners for 38% ROAS and 34% ad cost reduction. Lead team of 10 and company by creating vision, training and goal setting, one to one meetings, conference speaker, contributor to Huffington Post and Mediapost. Client industries include Travel, Health, Wealth, CPG, Home Developments, Automotive and Technology. Increased sales on average of 36% annually.
2000 - 2006
Vice President, The Phelps Group in Santa Monica. Integrated Marketing Communications and digital agency. Managed and led clients in creative marketing programs, brand building, coached account teams while focusing on increasing revenues, creating processes, contract negotiations, recruiting key talent, streamlining communications and analyzing potential acquisition targets. Key clients: PETCO, Tahiti Tourism, Pepperdine University, Whole Foods Market, LA Fitness and The Fairmont Hotels & Resorts. Average agency annual growth from 12 - 18%. Skills in Public Relations, Promotion, Advertising, Partnerships, Strategy, Negotiations, Revenue Generation.
1998 - 2000
Director, Adlink Cable Interconnect Los Angeles, created on air strategic partnerships for networks and clients, included Pillsbury and The Food Network, Hyundai and E! Entertainment and SeaWorld and Discovery's Shark Week. Increased revenue 48% through creative TV tune-in and retail programs.
Pepperdine University 2009 - 2014
Catholic Charities 2019 - Current
Grand Canyon University 2021 - Current
Pepperdine University, MBA
Graziadio School of Business & Management
Iowa State University, BS
Kappa Delta, Big 12 Golfer