Results driven leader who creates vision and high performance teams fueled by emotional intelligence and sense of purpose.
Vice President Marketing, Hearst Media, San Francisco
Leading teams in innovative digital media strategies, building healthy culture while driving new revenue. Increase revenue $1.5 million through strategic programs in 4 months.
2013 - 2015
Vice President Global Marketing, Scoopshot App, Los Angeles/Helsinki, is the leading mobile platform for photo and video crowdsourcing. Leading brand architecture, created global marketing plan, inbound plan, managing 2 Public Relations firms, implementing content integration and social media execution to B2B and B2C channels with marketing team.
Secured 29 TV interviews including Today Show, Univision, Good Day New York.
Increased social media followers 34% by news trends, events and hashtag integration.
Planned and built new website that increased leads 805%.
Increased press mentions and interviews by 6,700% YTD.
Grew user base 589% in the US and 325% in the UK YTD.
Grew global user base by 27% to 600,000 YTD.
Lowered (CPA) of app user to .37 cents from industry standard of $2.60.
Awarded Mediapost Appy award for design excellence.
Over 600,000 global mobile users in 177 countries. More than 40 media companies and brands use Scoopshot to gain instant breaking news or authentic campaign creativity. Clients include USA Today, News Corp Austrailia, London Evening Star, Apple Daily, Waz, Fiat, Finnair, Oxfam, Nokia.
2006 - 2013
VP Global Marketing & Sales, Navigate Boomer Media, Santa Monica is the largest online media source for programmatic, content and native digital advertising focused on consumers 45 + who hold 70% of the U.S. wealth. Utilized 33 data partners for 38% ROAS and 34% ad cost reduction. Lead team of 10 and company by creating vision, training and goal setting, one to one meetings, conference speaker, contributor to Huffington Post and Mediapost. Client industries include Travel, Health, Wealth, CPG, Home Developments, Automotive and Technology. Increased sales on average of 36% annually.
2000 - 2006
Vice President, The Phelps Group in Santa Monica. Integrated Marketing Communications and digital agency. Managed and led clients in creative marketing programs, brand building, coached account teams while focusing on increasing revenues, creating processes, contract negotiations, recruiting key talent, streamlining communications and analyzing potential acquisition targets. Key clients: PETCO, Tahiti Tourisme, Pepperdine University, Whole Foods Market, LA Fitness and The Fairmont Hotels & Resorts. Average agency annual growth from 12 - 18%. Skills in Public Relations, Promotion, Advertising, Partnerships, Strategy, Negotiations, Revenue Generation.
1998 - 2000
Director, Adlink Cable Interconnect Los Angeles, created on air strategic partnerships for networks and clients, included Pillsbury and The Food Network, Hyundai and E! Entertainment and SeaWorld and Discovery's Shark Week. Increased revenue 48% through creative TV tune-in and retail programs.
1990 - 1997
Account Manager, The Los Angeles Times, built relationships with clients, increased communications across departments and negotiated multi-million dollar contracts. Responsible for $38 million revenue in various categories of retail, entertainment and fashion. Increased revenues on average of 12% annually. Key clients: Disneyland, Universal Studios, Los Angeles Dodgers, Los Angeles Lakers, Los Angeles Clippers, Ralph Lauren, Estee Lauder, IKEA.
Pepperdine University Alumni 2009 - 2014
Hollygrove Advisor 2012 - 2014
Kids at Risk 2005 - 2008
Huffington Post Contributor
Pepperdine University, MBA
Graziadio School of Business & Management
Iowa State University, BS
Kappa Delta, Big 12 Golfer